Sber is the largest financial conglomerate and ecosystem in Russia, Central and Eastern Europe. It encompasses a wide range of services, including banking, B2B services, food tech, healthcare, e-commerce, and more.
SberDevices, a subsidiary within the Sber ecosystem, specializes in the development of smart devices. One notable application associated with these devices is Samokat. I spearheaded a comprehensive advertising campaign for the food tech segment within these devices, strategically designed to drive traffic to the Samokat application and augment the volume of orders placed through the devices.
