Sber is the largest financial conglomerate and ecosystem in Russia, Central and Eastern Europe. It encompasses a wide range of services, including banking, B2B services, food tech, healthcare, e-commerce, and more.
Sber's Smart Speech solution analyzes speech converted into text and generates reports based on this analysis. The program forms clusters of semantically similar words, enabling insights into the most frequently occurring speech patterns within a specified range, which can be set using filters.
I spearheaded a comprehensive design project focused on branding, which encompassed the creation of a distinctive logo, typography selection, and a carefully curated color palette. In addition to this visual identity, I developed both desktop and mobile landing pages, ensuring a seamless and engaging user experience.
The primary objective was to showcase this innovative solution and attract potential leads to submit inquiries. Importantly, my approach was designed to maintain consistency with the overall branding of the Sber Developers portal, ensuring a unified and impactful representation of the brand.
